Last Friday, social media was taken aback by the return of Cristiano Ronaldo to Manchester United. The return of the Portuguese footballer to the team he played until 2009 became the most talked about topic on Twitter.
Welcome šµš¼šŗš², @Cristiano š“#MUFC | #Ronaldo
ā Manchester United (@ManUtd) August 27, 2021
āManchester United is delighted to confirm that the club has reached agreement with Juventus for the transfer of Cristiano Ronaldo, subject to agreement of personal terms, visa and medical,ā announced United.
Within 10 minutes, the tweet received more than 330.00 RTs and hit 1 million likes in just 1 hour, breaking the record for the highest likes ever received by any sports franchise. No need to Mention that hundreds of thousands of tweets were posted under the hashtag #ronaldo.
PSGās Messi announcement peaked at 257,500 RTs.
Man Utdās announcement of Ronaldo is on 331,400 RTs in the first 10 minutesā¦ š#MUFC pic.twitter.com/V81OFVNtoc
ā BettingOdds (@BettingOddsUK) August 27, 2021
The hype around the news soon spread all over the internet. Manchester Unitedās official website has crashed, with tons of users trying to log in to check the accuracy of the news. And thatās not all. Almost immediately after the announcement, the SkySports website crashed as well.
Fans on Instagram could not stay calm either ā the post of the English football club received 9.2 million likes and more than 400,000 comments in 3 hours.
No doubt weāve had a shocking summer in terms of the transfer window. Earlier last month, we saw Messi swapping his iconic No 10 jersey in Barcelona for the No 30 at PSG, and soon after, the internet broke with the news of Cristiano Ronaldo returning to his old team after 12 years.
A new š in Paris !
PSGxMESSI ā¤ļøš pic.twitter.com/2JpYSRtpCy
ā Paris Saint-Germain (@PSG_inside) August 10, 2021
When PSG officially announced the signing of Messi in a two-minute video on August 10, the tweet blew up with around 200,000 RTs and almost 900,000 likes. However, while PSGās post received 869,000 likes in 17 days, Manchester Unitedās post about Cristiano Ronaldo exceeded this figure in just 45 minutes and reached 900,000 likes.
The engagement on Manchester Unitedās Cristiano Ronaldo announcement on Twitter and Instagram surpassed Leo Messiās move to PSG in under an hour.
Thatās the real quiz. š²š pic.twitter.com/btWwzd9oZ1
ā Football Tweet ā½īØ (@Football__Tweet) August 27, 2021
In addition, within two hours of the announcement, Manchester United gained over 1 million additional followers on Instagram.
United have gained over a million Instagram followers in little over two hours since the Ronaldo announcement. Probably doesnāt mean theyāre going to win the treble, but still pic.twitter.com/fe9J3zW9Yf
ā Si Lloyd (@SmnLlyd5) August 27, 2021
Letās not forget how the stock market value of the club rocketed after the transfer. On the morning of the announcement, Manchester Unitedās share prices opened at Ā£12.62 but soon rose as much as Ā£13.87, bringing the clubās overall market cap to Ā£212m.
Moreover, the real commercial value that Cristiano Ronaldo will bring is yet to come. Overjoyed by his homecoming, Manchester United supporters across the world are already looking forward to buy the new team jersey ā and his massive social media presence is sure to build the hype.
In case youāre wondering how much this cost Manchester United, the transfer fee agreed upon for the Portuguese footballer was Ā£15m plus a further Ā£8m in add-ons. Cristiano Ronaldo will earn Ā£480,000 a week with his sensational return to Manchester United ā which makes him the highest paid player in the Premier League.
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